Economic
Development Initiatives
We
can support a community's Economic Development needs in two ways:
- Community-Based
Planning and
- Entrepreneurship
Development and Support
Community-Based
Planning
A local
economy is affected by all aspects of the community, its surrounding
neighboring communities, surrounding counties, the state, and the
nation. Much too often a local government, especially those of smaller
communities, attempt to solve an "economic" dilemma by pouring its
limited resources in a quick fix addressing the perceived dilemma.
In all cases, the emergency experienced by such a community is the
symptom of a much more deeply rooted situation affecting the entire
community, and maybe a larger surrounding area.
For
economic development initiatives to work effectively, they must
be an element of a locally devised Community-Based
Plan (a Strategic Plan). Such a plan should be developed
by the people in that town — the entire community. All sectors
of that community have to be involved in the planning process, for
if a group is not, as is often the case, at the point of plan approval,
that group can oppose the plan because it was not included.
A significant
element of such a Strategic Plan is the fostering of the community's
economy through Economic Development initiatives. All strategies
of the Strategic Plan are ranked, and initiatives for each are drafted.
The Economic Development initiatives then become part of the community's
Community-Based Plan or Strategic Plan. Then and only then can Economic
Development initiatives be supported, planned, implemented and monitored
for success by the entire community.
Our
approach to Economic Development is, therefore, comprehensive, reaching
out to all of the community, and its intent is the benefit of the
entire community.
Our
President was directly involved in developing the downtown business
community's Service Plan, or Strategic Plan, that set the Downtown
Austin Alliance's business plan of operations. The Alliance
was funded by the City of Austin via the community's first Public
Improvement District (PID) in 1996. The PID remains the main
funding source for the Alliance to date.
Entrepreneurship
Development and Support
We
are strong supporters of the goals of the RUPRI Center for Rural Entrepreneurship in assisting small rural communities
in the nation to revitalize themselves literally from the inside
out. The Center advocates economic development by focusing on the
current or potential entrepreneur vs. the business. This philosophy,
of course, applies to any entrepreneur whether the individual
is an urban or rural resident.
The
Center has identified several elements of a successful practice
including the following:
- Entrepreneurial
Focus — Focus on the person, not the business
- Strategy —
Focus on catalyst and break-out entrepreneurs
- Catalyst —
solid background in business, and open to and actively engaged
in evolving a stronger venture model
- Breakout —
already figured out how to reach new markets and grow their
venture to meet expanded demand.
- Right
Geography — Small enough that travel time does not
undermine the ability to maintain personal contact, but large
enough to provide a critical pool of entrepreneurial talent to
engage in an effective approach
- Facilitator
Driven Customization —
Interventions that provide customized, versus general assistance,
tend to be more valuable to entrepreneurs
- Use
of Networks, Peers, and Mentors —
Provide access to robust networks that connect entrepreneurs to
expertise, services and insights— mutual assistance
- Creation
of a Portfolio — Publicly supported Economic Development
programs are politically risk intolerant. As in the case with
investment, a portfolio approach tends to create appropriate expectations
around the performance of the portfolio rather than the success
or failure of individual deals
- Private
Business Services — Engage private sector business
services into the practice. Entrepreneurs graduate into clients
for these private service providers, receiving higher order services
than they could receive from the public service providers alone
- Local
Resource Network — Mobilize the community to support
the customized assistance program by engaging in mentoring, peer
groups, networks and other assistance venues
- Systems
Approach with Higher Order of Services — One element
of a multi-element program approach that is both sophisticated
and comprehensive. Local entrepreneurship initiatives will prove more sustainable
and effective if they connect with broader development infrastructure—
for example, a regional development corporation.
- Performance
Driven — Intervention must be performance driven
focusing on the goals to be achieved, crafting a relevant strategy,
and executing it effectively.
- Accountability —
Need to provide sound performance information to providers to
ensure continuous learning and improvement and to supporters to
ensure capitalization so the program continues. An effective and
objective tracking system based on short, medium and long-term
outcomes that can be measured.
To
view a MS Word summary of the Center for Rural Entrepreneurship's
efforts to create a Texas Center for Rural Entrepreneurship, click
here. To view an illustration of this concept, click
here. Our President has been involved in this entrepreneurship
initiative.
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